5 Keys to Creating a Perfect Logo

Would you like a 5-year-old to recognize your logo?

Yes, of course! Then you need to work hard. These 5 basic rules will help you in creating a legendary logo.

1. Simplicity

The secret of all famous logos lies in simplicity. Remember the 3 most legendary logos of world companies. Remembered? How do they look? Follow this principle. Remember, your potential buyer has only a couple of seconds to remember the logo. And within these couple of seconds, you should interest him. Therefore, the simpler, the better!

2. Colors and fonts

Heard about the color scheme? You need to know that using more than 4 different colors in the logo will lead to failure. The best option would be a combination of 2-3 colors.

Psychologists have long proved the effectiveness of the use of certain colors. For example, for youth brands, for companies that offer sports goods, energy, active recreation, an aggressive, active red color is perfect. Also, try highlighting individual elements of your logo. Color, different font, different texture. This will create the necessary playfulness and highlight your logo against competitors.

3. The scale

When creating a logo, remember that you have to apply it on different surfaces: business cards, pens, badges, advertising banners, etc. Make sure that in a small size, your logo will be quite distinguishable, and in a large one, it will look attractive. Try to avoid very thin lines or complex patterns.

4. The audience

Before creating a logo, study the audience. Who is interested in your offer? Make an avatar of the ideal client:

Who are they? How old are they? What do they do? What do they like? Etc.

5. Identity

A logo is the face of a company. It must convey the whole main idea of ​​the company, its values, ​​and what it does. Your customers, having seen the logo, must understand what you are doing. They must feel the individuality, personality of the brand. Besides, you must stand out from the competition.

In my practice, I sometimes use websites to create a logo quickly and of good quality.