Learn how to promote your website using Search Engine Optimization (SEO)

“If you build it, they will come” - Field of Dreams

You can build a great website but that won’t guarantee that your visitors will find it easily. One of the ways to promote your website is by employing good search engine optimization practices.

Search engine optimization (or SEO) is a process of improving the quality and performance of your website in order to make it more search engine friendly. SEO is different from search engine marketing (or SEM) which is largely focused on paid marketing (think Google Ads).

SEO is a large and complex topic with many subspecialties, techniques, and strategies. In order to get started learning about SEO, check out these free resources:

moz.com
ahrefs.com
semrush.com
backlinko.com
neilpatel.com
mangools.com
wordstream.com
searchenginejournal.com

The best way to learn after you have covered the basics from the resources above is by doing an SEO project. For example, do you have a client who is interested in SEO services? Start by trying to rank their website. Or, if you have a portfolio website, try to rank your own website on Google.

You can utilize these free tools to help you on your SEO journey:

Google Analytics
Google Search Console
Google My Business
Google Ads KW Planner
Structured Data Testing Tool
Ubersuggest
Yoast
Rank Math
SEOQuake
MozBar
Ahrefs
Semrush
Keyword Hero
Answer The Public

If you want to learn more about web development or SEO, visit Clio Websites or follow me on Twitter. Happy learning!