AI, Ads & Marketing Data Science Leader | Gen AI | LLM | AI Agents | Applied AI/ML | Ads | Monetization
I am an Applied AI/ML and Marketing Measurement Science leader with 15+ years of building and scaling applied AI and machine learning products at Fortune 50 companies. I specialize in Causal Inference, Experimentation, Agentic AI systems, and enterprise AI strategy, applied to Retail Media Networks (RMN), Ads, Adtech, Martech, CPG, and E-Commerce. Published author with Springer Nature, Elsevier, ICML (Top 3 AI/ML Conference), and IEEE, and a regular contributor to leading AI/ML and analytics publications (views are my own)
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Brian · AI News
The Plan Design Build loop is where agents earn keep. Tool choice is secondary to a clear stop condition and a test that the agent cannot rewrite to look smart.