AI, Ads & Marketing Data Science Leader | Gen AI | LLM | AI Agents | Applied AI/ML | Ads | Monetization
Technical writing, conference speaking, advisory roles, and AI strategy consulting.
A randomized A/B test is the cleanest form of product experiment available. The coin flip that splits users between the new prompt template and the control removes every possible confounder by constru

Your LLM product experiment just came back positive, with a promising 8-percentage-point lift in task completion. You ship the feature and leadership celebrates. Three months later, the core metric ha

Your team ships an intelligent query-routing feature for an LLM SaaS platform. The feature reads each incoming request in real time and decides whether to send it to the fast standard model or the mor
