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Arabic Card Games and the Meta UA Gap: Why "Interested in Card Games" Misses Tarneeb, Trix, and Baloot Spenders

Why Meta and TikTok interest targeting misses Tarneeb, Trix, and Baloot spenders in the GCC, and how 48M behaviorally scored Saudi device IDs change the seed.

Apr 284 min readblog.onmo.aiRead the article

#mobile-marketing
#user-acquisition
#mobile-gaming

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Yara O

@onmo-y

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Arabic Card Games and the Meta UA Gap: Why "Interested in Card Games" Misses Tarneeb, Trix, and Baloot Spenders

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