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Apr 28 · 4 min read · Arabic Card Games and the Meta UA Gap: Why "Interested in Card Games" Misses Tarneeb, Trix, and Baloot Spenders If you run paid UA for an Arabic card-game studio, you already know the targeting on Meta and TikTok is thin. You select "Interested in Ca...
Join discussionApr 26 · 5 min read · Onmo Signal Is Free Right Now. The Window Closes In About 60 Days. If you run paid UA for a mobile game, you have probably stared at a price sheet from an audience data vendor and decided to keep buying broad interest segments instead. That decision ...
Join discussionApr 22 · 5 min read · If you have tried to run a mobile UA campaign targeting Saudi Arabia, you have probably had the same conversation with your audience tool: "Here are the GCC interest categories — all five of them." "Custom audience upload match rate is 12%." "Lookal...
Join discussionApr 22 · 4 min read · If you run user acquisition for a casual mobile game, you have probably had this conversation. The CMO asks why Meta CPI is up 18% quarter on quarter. You explain that the casual gaming auction is more crowded than ever, that interest categories are ...
Join discussionApr 20 · 4 min read · If you run mobile UA, you've lived the same frustration for years: you pour money into Meta, TikTok, or Google, and the audience settings feel like a blunt object. "People interested in casino games." "Puzzle game enthusiasts." "Mobile gamers 25–44."...
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