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1d ago · 3 min read · Saudi Arabia is one of the highest-ARPU mobile gaming markets in the world. The average Saudi gamer spends more per month on in-app purchases than players in most European markets. If you're running UA for a mobile game with global ambitions, the Gul...
Join discussion2d ago · 4 min read · You open Meta Ads Manager. You select "Interested in Casual Games." Meta returns an audience of 200M+ people. You launch the campaign. CPIs look reasonable at first. But day-7 retention is flat. ROAS never materializes. Your lookalikes built from the...
Join discussion2d ago · 4 min read · Why "Interested in Casino Games" Is the Worst Targeting Signal for Social Casino UA If you run UA for a social casino game, you already know the math is different. Your average player is worth 5-10x what a casual puzzle player is worth. Your Day 7 RO...
Join discussion3d ago · 3 min read · You built a lookalike audience off Meta’s “Interested in Puzzle Games” segment. It worked at 1%. You expanded to 2%. Performance dropped. By 3%, it looked like broad targeting with extra steps. This is the lookalike plateau, and almost every mobile g...
Join discussion5d ago · 4 min read · You launched a lookalike campaign on Meta. The setup looked right — 1% lookalike, US targeting, optimized for purchases. But the CPIs came back 30-40% above your target, and the install-to-payer rate was half what you expected. The problem wasn't the...
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