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Discussion on "Casual Game UA: Reaching 98M Real Players, Not Interest-Category Guesses" | Hashnode

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Casual Game UA: Reaching 98M Real Players, Not Interest-Category Guesses

Why casual gaming interest categories fail at scale, and how 98M behaviourally scored US device IDs change your seed and exclusion strategy.

Apr 22·4 min read·blog.onmo.aiRead the article

#mobile-marketing
#mobile-gaming
#ad-tech

Written by

Yara O

@onmo-y

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