ARR Is a Vanity Metric. Welcome to Revenue Velocity.

The ARR Illusion Let me show you two companies: Company A: ARR: $2M Growth: 10% month-over-month Team: 5 people Company B: ARR: $2M Growth: 10% month-over-month Team: 5 people Which one is healthier? Which one will you invest in? You can't tell. ...