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Luke Sonnet

Lead Data Scientist @ GrowthBook

Mar 29, 2023

CUPED for Faster Experimentation in GrowthBook

CUPED is now available for the Frequentist engine in GrowthBook 2.0! The figure above shows the decreasing p-values and confidence intervals in the GrowthBook UI when CUPED is enabled. There are many ways to improve the speed of your experimentatio...

blog.growthbook.io5 min read

#ab-testing #growthbook #experimentation #cuped #variance-reduction

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