Hi, thanks for taking the time to check out my article. 😀️
I think the best method or at least what I do is just get straight to the point. Tell the reader what they are going to gain by reading your article.
Especially in the world we live in, where people need to be hooked within seconds. We need to give people a reason to stick around. If we drag out telling them what they gain they're more likely to leave.
You need to give them a reason to stay, they need something to gain. For these reasons, I say get to the point as fast as possible.