The part that moves the needle most is making each service page answerable on its own: one plain sentence on who it's for and what it costs or how it's scoped, then the proof (named client results, dates, numbers). Models quote pages that state things flatly more often than pages full of positioning language. Second, check your robots.txt and CDN bot rules, since a lot of sites accidentally block OAI-SearchBot or PerplexityBot. Third, for measurement, keep a fixed list of 15-20 buyer-style prompts, run them monthly in each tool, and log whether you are mentioned, cited, or absent. That gives you a trend line instead of anecdotes.