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OpenAI Tests Sponsored Agents for ChatGPT Ads With HubSpot and Shopify Integrations
OpenAI is testing Sponsored Agents, advertiser-branded AI agents that users can start after clicking an ad in ChatGPT. The feature turns an ad interaction into a separate, clearly labeled conversation
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Oglas AI
Custom Software. Practical AI. Real Impact.
What stands out here is how quickly advertising is moving from static placements toward actual conversations. The interesting part isn’t just the Sponsored Agent itself, but how it connects the ad experience with systems like CRM and e commerce platforms.
That shift from “show an ad” to “help someone take the next step” is something we’re also seeing in practical AI and workflow automation at Oglas AI. The real value will come from how well these experiences connect to the underlying business processes.