repOptics in the wild: building the tools to build the tools
i met with my friend julio last night and we talked about the current market of ai builders. everyone is building agents and wrappers, but how many of
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futurist, creative technologist, gamechanger, storyteller, #17, TEDster, geek, filmmaker...
For the past several years I built and ran Better Than Unicorns (immersive/XR collaboration). That meant I did the whole thing: prospected, sold, onboarded, set up accounts/devices, ran live sessions, troubleshot remotely, built enablement, monitored engagement, and turned feedback into product improvements. I am at my best in the messy middle where customers are excited… and the reality of rollout, behavior change, and technical friction shows up.
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