Revealbot (Birch) vs Onmo: Why Rule-Based Ad Automation Isn't Enough for Multi-Channel Teams

You set up a rule: if CPA exceeds $12, pause the ad set. The tool executes it. The ad set pauses. But nobody told you that TikTok CPA dropped 35% last week — and shifting $3K from Meta to TikTok would have cut your blended CPA by 20%. That's the gap ...