The Disambiguation Problem! How AI Tells Two Same-Named Brands Apart, and the Quiet Failure Mode When It Cannot

I build things on the internet so other things on the internet can find them. I write about AI search, the weird new economics of visibility. I spend my days deep in code, my evenings reading about AI ranking signals, and my weekends pretending I'll finally take a break. I write here about what I'm building, what's breaking, and what I wish someone had told me before I started.