@cihangirbozdogan

Backlink Graphs and AI Page Authority, A Pre-Registered Experiment On Whether PageRank Still Matters

3d ago · 21 min read · I ran a small experiment last quarter that I had been putting off for months. The whole point of the test was to write down the hypothesis and the stop conditions in advance, push the same content to

JSON-LD Is a Citation Surface, Not SERP Garnish

May 4 · 21 min read · Two pages, identical prose. Both say "Acme was founded in London in 2019 by Priya Shah and is now used by 4,000 engineering teams." One has a <script type="application/ld+json"> block in the head with

The Disambiguation Problem! How AI Tells Two Same-Named Brands Apart, and the Quiet Failure Mode When It Cannot

May 4 · 21 min read · The worst kind of AI failure for a brand is not the one that produces a wrong answer about you. It is the one that produces a confident, fluent, well-cited answer about your competitor when the user a

Brand Mentions in LLMs Come From Three Different Pipelines. Optimising for One Misses the Other Two.

May 3 · 17 min read · If a major AI assistant says something about your brand a positive mention, a comparison, a fact about your business there is a temptation to treat that as a single thing. "AI knows about us." It is n

Semantic Search Already Won. The Real Fight Is One Layer Up.

Apr 29 · 18 min read · I was a week away from spec'ing a vector database for a project last month. Embeddings model picked, index family chosen, chunking strategy roughed in. Then I sat down to write the part of the doc whe