Given the challenges and pressures of pre-selling a product, how do you balance the need for early feedback and cash flow with the risk of over-promising and under-delivering to your initial customers?
Balancing early feedback and cash flow with the risk of over-promising is all about managing expectations and scope. Start by keeping your initial product offering small and focused—deliver just the core features you’re confident in. Clearly communicate to your customers what they’re getting upfront and stay transparent if any changes arise. By doing this, you can gather valuable feedback and maintain trust without overextending yourself.
M S N Karthik
Co-founder, Products & Growth @ Zipy.ai
Given the challenges and pressures of pre-selling a product, how do you balance the need for early feedback and cash flow with the risk of over-promising and under-delivering to your initial customers?