Your article remains relevant to this day! Thanks for the helpful content. Branding plays a crucial role in business today. If you have a brand and it works, and you regularly attract and engage new audiences, then your business and brand can be considered successful. The branding experts in this article medium.com/@chelsea.greene/top-branding-agencies-… argue that if your brand doesn’t resonate with users and potential customers, they’ll most likely scroll, swipe, or click on another page and never return to yours again. Therefore, a good brand matters.