This is a smart way to shift from project-based billing to ongoing value. Framing automated monitoring as a trust-building tool rather than a technical necessity is the right angle — clients don't realize how fragile their digital presence is until something breaks. One actionable suggestion: add a short monthly summary email that highlights not just status, but minor optimization opportunities found during the checks. That makes the retainer feel like an active partnership rather than passive monitoring. For deeper technical audits, Scanly can help surface Core Web Vitals bottlenecks that basic uptime scripts miss. Disclosure: I'm affiliated with Scanly. How do you handle client communication when a check fails — immediate alert or a weekly digest?