In late August of 2018, it was announced that the site was going to begin displaying advertisements on user profiles. Since Instagram's popularity increased, it became clear that there was another thing that the site needed: more engagement. Since users are able to upload pictures and content that others can comment on, it was only a matter of time before another option for companies came into play: selling engagement and sponsored views. This means that instead of having users upload pictures that only give a small glimpse of what the business offers, they can now buy instagram likes so that they can show a bigger picture, in the form of an ad. Of course, the ad is still a picture, but it is one that are more intimate and allow the user more interaction with the company, something that they might not be able to achieve with just a regular picture.