Why Your Lookalike Audiences Plateau at 2% — and What Seed Quality Has to Do With It
You built a lookalike audience off Meta’s “Interested in Puzzle Games” segment. It worked at 1%. You expanded to 2%. Performance dropped. By 3%, it looked like broad targeting with extra steps.
This is the lookalike plateau, and almost every mobile g...
blog.onmo.ai3 min read