Why Your Lookalike Audiences Underperform: The Seed Data Problem in Gaming UA
You launched a lookalike campaign on Meta. The setup looked right — 1% lookalike, US targeting, optimized for purchases. But the CPIs came back 30-40% above your target, and the install-to-payer rate was half what you expected.
The problem wasn't the...
blog.onmo.ai4 min read