Solid post. The thing I'd add: the tooling for contact verification has gotten genuinely good over the past couple years and the ROI on running your list through it before any campaign is probably the highest leverage thing you can do in the outbound stack. It's not glamorous but it consistently moves the numbers.

Solid post. The thing I'd add: the tooling for contact verification has gotten genuinely good over the past couple years and the ROI on running your list through it before any campaign is probably the highest leverage thing you can do in the outbound stack. It's not glamorous but it consistently moves the numbers.