"Please delete all my data." Deleting the Stripe customer doesn't do it.Here's the thing most small SaaS founders get wrong the first time someone writes "please delete my account and all my data": they open Stripe, click delete on the customer, drop the row from users, r1d ago · 7 min readpraneetbrar.hashnode.dev
"Please change my login email" is the riskiest support ticket you'll get. Don't do it from the reply.Most support email on a small product is boring in a good way. "Where's my invoice?" "Can I switch to annual?" "The export button does nothing on Safari." Then one day you get this: Hi, I lost access2C4d ago · 7 min readpraneetbrar.hashnode.dev
Don't email every user a daily digest. Make it opt-in and start the list at zero.Today we shipped a daily launch email on Aura++, my launch platform. It sends one email a day with that day's launches and their real upvote counts, plus yesterday's top 3 when somebody actually got v6d ago · 6 min readpraneetbrar.hashnode.dev
"You charged me twice." Find out which of four things happened before you refund.Sooner or later this email shows up: "Hi, you charged me twice this month. Can you fix it?" There are two bad ways to answer it. The first is to refund on sight, because it's one customer and $19 and 2POct 26 · 9 min readpraneetbrar.hashnode.dev
Stop rewriting the launch email that went to spam. Check SPF, DKIM and DMARC first.Launch week, you send the email to your waitlist. A few people reply, most don't, and a friend messages you two days later: "found it in spam btw." The usual reaction is to rewrite the subject line. FOct 23 · 7 min readpraneetbrar.hashnode.dev
