This is exactly the shift I'm seeing with my automation clients. The ones getting real ROI aren't bolting a chatbot onto an existing workflow — they're redesigning the workflow entirely around what AI makes possible. For example, instead of adding AI to manually review invoices, we built a system where the invoice processing pipeline is AI-native from intake to reconciliation. The mental model shift from "AI as feature" to "AI as architecture" is the unlock. The challenge is that most orgs still have teams structured around the old workflow, so the reorg is harder than the tech.