For the last year, a lot of companies rushed to add AI features.

A chatbot here. A summary tool there. Maybe a little automation layered on top.

But that phase is getting old fast.

What’s trending now is something deeper: AI-native products — products where AI is not an add-on, but part of the core workflow itself. You can see that shift in the market already: OpenAI’s Frontier is focused on helping enterprises build and manage AI agents that do real work across business systems, and major software vendors like Oracle are redesigning enterprise apps around agentic workflows rather than isolated AI features.

That matters because users do not really care whether a product “has AI.”

They care whether it:

• saves time

• reduces manual effort

• fits into existing workflows

• feels reliable enough to trust

That is the difference between an AI demo and an AI-native product.

And honestly, that’s where I think the next serious winners will come from, who intelligently will be getting partnered with AI-native development services.

Question: Do you think most companies are building real AI-native products yet or still just shipping AI-flavored features?