Most companies are still in the “AI-flavored features” stage rather than building truly AI-native products. Adding chatbots or automation layers is easier and quicker than redesigning products around AI from the ground up. AI-native products require rethinking workflows, data architecture, and user experience with AI at the core not just as an add-on. That said, we’re starting to see a shift as companies realize that real competitive advantage comes from deeply integrated AI capabilities, not surface-level features. The transition is happening, but it’s still early for most organizations.