That strategy is aging badly.

The market is moving toward AI-native products where intelligence is built into the workflow from day one, not pasted on as a chatbot or gimmick. OpenAI’s Frontier is explicitly aimed at helping enterprises build and manage AI agents that do real work across business systems, while Oracle is redesigning enterprise software around “agentic apps” and outcome-driven workflows.

That shift matters because buyers are getting harder to impress. They want faster execution, lower friction, tighter integration, and something reliable enough for production not another demo.

So here’s the real question:

Are you building an AI feature, or an AI-native advantage?

That’s where architecture, product thinking, and delivery suddenly matter more than hype.

If you’re exploring that seriously, this is a practical next step: Here