I’ve been noticing a growing disconnect between modern web development practices and technical SEO requirements, especially on custom-built websites.
A lot of developers focus heavily on UI/UX and JavaScript frameworks but overlook how search engines actually crawl and understand pages. Some of the most common issues I still see are:
Using <div> elements for everything instead of semantic HTML
Poor Core Web Vitals caused by oversized images and heavy scripts
Client-side rendering without proper SSR or pre-rendering
Missing heading hierarchy and weak internal linking
Bloated JS bundles slowing down mobile performance
The problem is that these issues become much harder to fix after launch. In my opinion, technical SEO should be part of the development architecture from the start instead of something “the marketing team handles later.”
I’ve also been testing performance and SEO optimizations on projects like Apklounge and noticed even small improvements in structure and loading speed can impact visibility significantly.
Curious to hear other developers’ thoughts:
Do you actively think about SEO while coding?
Are frameworks helping or hurting technical SEO today?
What’s the biggest SEO mistake you see developers making repeatedly?
No responses yet.