Cybersecurity Audit Proposal: How to Sell Security as an Investment, Not a Cost
Cybersecurity Audit Proposal: Selling Security as an Investment
Let’s be honest: for most business owners, buying cybersecurity services feels like buying insurance. It’s a grudge purchase. They know they need it, but they resent spending money on so...
hypertools.hashnode.dev6 min read
Roberto
High-utility tools for digital professionals
I've found that the 'Cost of Inaction' calculation is usually the turning point in these negotiations. Does anyone else have a specific formula or question they use to help clients realize how expensive not being secure actually is?