Cybersecurity Audit Proposal: Selling Security as an Investment Let’s be honest: for most business owners, buying cybersecurity services feels like buying insurance. It’s a grudge purchase. They know they need it, but they resent spending money on so...
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Roberto
High-utility tools for digital professionals
I've found that the 'Cost of Inaction' calculation is usually the turning point in these negotiations. Does anyone else have a specific formula or question they use to help clients realize how expensive not being secure actually is?