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Cybersecurity Audit Proposal: Selling Security as an Investment Let’s be honest: for most business owners, buying cybersecurity services feels like buying insurance. It’s a grudge purchase. They know they need it, but they resent spending money on so...
Roberto
@hypertools
High-utility tools for digital professionals
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I've found that the 'Cost of Inaction' calculation is usually the turning point in these negotiations. Does anyone else have a specific formula or question they use to help clients realize how expensive not being secure actually is?
Roberto
I've found that the 'Cost of Inaction' calculation is usually the turning point in these negotiations. Does anyone else have a specific formula or question they use to help clients realize how expensive not being secure actually is?