Individual Scores in Choice Models, Part 3: Respondent Segments
This is Part 3 of a series examining how to work in R with individual-level estimates for preferences. We’re using real data from a MaxDiff survey on the preferences of N=308 respondents interested to take classes from the Quant UX Association. If yo...
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R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
President, Quant UX Association. Previously: Principal UX Researcher @ Google; Amazon Lab 126; Microsoft. Author of "Quantitative User Experience Research" and "[R | Python] for Marketing Research and Analytics".
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