Meet them where they already are
Two weeks after we started a game company, my sons are designing their own games. What they taught me about ownership, feedback, and meeting people where they already are.
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See a need, fill a need: Untangling real-world Salesforce orgs, building healthy engineering teams, & shipping software without the burnout
Vendor demos show pristine systems, but real-world orgs are 10-year-old hoards of competing triggers, forgotten packages, and technical debt. And the teams running them are often burning out trying to keep the wheels turning. I’ve spent just under 20 years in the enterprise trenches—from making desk waffles to boost morale on support calls at LogMeIn to building team health frameworks and leading systems engineering at SurveyMonkey and Salesforce. I write about untangling messy systems, building solutions for complex systems and why genuine team care is just as critical as clean architecture.
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