Really interesting take. I think distribution is massively underestimated, especially for digital products. A lot of builders focus on pricing, features, or landing page tweaks, but the real bottleneck is just getting discovered in the first place. Most products today still rely on the same loops like SEO, X, or communities, which are competitive and noisy. One thing I’ve been thinking about lately is how most web tools are still treated like links rather than apps. That makes discovery fragmented. Everything lives in separate tabs, bookmarks, or random lists. What’s been interesting is the idea of a web app store layer, where tools are surfaced and explored more like apps instead of URLs. It feels like a more scalable approach to distribution and discovery combined. I’ve been experimenting with this concept https://unstore.io and I am curious if this kind of approach could help solve the distribution gap you’re talking about. Would be interesting to hear how others are thinking about distribution beyond the usual channel