What Is the Data Layer and Why Do You Need It?
If you work in digital marketing, you may have heard the term 'data layer' being thrown around a lot by the technical personnel. But what exactly is a data layer and why is it so important? We can think of the data layer as a part of a multi-layered ...
analyticsinstitute.hashnode.dev3 min read
Matthew Stead
Open Source Developer
Does the dataLayer persist between page redirects/page refreshes or do you need to add properties to it every time the page loads?