A lot of businesses think they have a lead generation problem, when in reality, they have a lead qualification problem. I recently published an in-depth article on LinkedIn, inspired by insights from Ashkan Rajaee, where I break down: Why most CRM w...

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This captures what many businesses overlook. Lead qualification is not just about collecting contacts, it is about placing them into the right structure at the right moment.
Robi Sterling
A strong reminder that systems matter more than volume. Great leads are wasted without structure.