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visit the website for more information: https://www.ascionline.in/reports/ Introduction Did you know that India’s digital advertising spend is projected to reach nearly ₹49,000 crore in 2025? That’s a staggering leap from just ₹33,000 crore in 2023,...

Advertising has always been a powerful tool in shaping public opinion, influencing consumer choices, and building brands. In India, the 1970s and 80s were an era of creativity, innovation, and high-impact campaigns—from family planning drives to icon...

In the fast-changing world of advertising, credibility is everything. From glossy magazine spreads of the 1980s to today’s influencer-driven reels, the way brands speak to consumers has shifted dramatically. Yet, one question has remained constant: w...

Imagine switching on the TV or scrolling through Instagram, only to find ads making claims that sound too good to be true. A cream that promises instant fairness, a gadget that guarantees weight loss in a week, or a celebrity promoting a product with...
