Canada’s Most Effective Bank Loyalty Plays: Scotiabank’s Scene+ and BMO’s AIR MILES (Deep-Dive, Data-Backed)

Aug 14, 2025 · 7 min read · Loyalty and cashback are no longer just marketing tactics for Canadian banks—they’re core levers for acquisition, cross-sell, and retention. Below is an in-depth, data-backed look at two leading programs that have materially shaped Canada’s loyalty l...