Jan 29 · 4 min read · Why Leads Go Cold (And How Automation Changes That) Every business generates leads. But few businesses know what happens after the initial click, form fill, or message. The often-heard reason is “once the lead goes cold, it’s difficult to get back on...
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Jan 26 · 4 min read · Your sales team didn't sign up to be data entry clerks. And yet: here we are, drowning in spreadsheets, emailing leads that have been dead for three weeks, and copying data from one silo to another by hand as if it were still 2005. There's a better w...
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Jan 15 · 4 min read · You've got leads coming in. Great. But how many of them actually turn into paying customers? If you're like most businesses, probably not enough. The gap between initial interest and closed deals is where money disappears. Here's what most people don...
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