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Leading with Purpose: ABM Insights from IBM’s Pooja Raj

Jul 24, 2025 · 2 min read · In today’s fast-evolving B2B marketing landscape, few leaders are as insightful and impact-driven as Pooja Raj, Global ABM & Client Experience Leader at IBM. In a recent conversation, Pooja shared key lessons from her 14-year journey from hands-on ca...

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Practical Guide for Web3 GTM Strategy: All You Need to Know

Nov 12, 2024 · 11 min read · Building a Web3 product, especially a very technical one at that, requires a lot of hard work from engineers, designers, and other departments. For early-stage startups, there will be days of overnight shipping and a couple of other inconvenient yet ...

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#go-to-market-strategy-gtm-plan-startups-saas-companies-sales-and-marketing-alignment-data-driven-decisions

Leading with Purpose: ABM Insights from IBM’s Pooja Raj

Practical Guide for Web3 GTM Strategy: All You Need to Know