Oct 2, 2025 · 16 min read · The B2B sales landscape has transformed dramatically. With 80% of B2B buyer-supplier interactions now occurring through digital channels and the B2B e-commerce market reaching $32.11 trillion in 2025, traditional sales approaches no longer deliver th...
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Aug 19, 2025 · 2 min read · With over 25 years of experience spanning APJ, the US, and global markets, Sara Kao, Director of APJ Marketing at SolarWinds, brings a unique perspective on building impactful go-to-market strategies. Her journey highlights how innovation, creativity...
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Aug 5, 2025 · 2 min read · In a market where vanity metrics still dominate, Jordan Linford, Head of Global Demand Generation at Semrush, is challenging the norm. In our latest interview, Jordan shares how he shifted from chasing clicks and impressions to building demand genera...
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