10h ago · 8 min read · React Router vs Next.js: Why Popularity Isn't a Technical Argument (And What It Means for Shopify Hydrogen) Next.js is the most popular React meta-framework. That's a fact. It's also irrelevant to whether it's the best technical choice for your comme...
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5d ago · 7 min read · Shopify's AI Engineering Playbook: What the LLM Proxy, Agentic Harnesses, and 20% Productivity Gain Mean for Hydrogen Teams Shopify's VP of Engineering just revealed how the company actually runs AI-first engineering at scale. Not the marketing versi...
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Apr 3 · 5 min read · If you've been running an online store for more than a year, you already know the feeling: orders pile up, your team is copying tracking numbers into spreadsheets, and a customer is emailing you askin
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Apr 1 · 4 min read · Manually managing an e-commerce catalog with 80,000 products, 11 different suppliers, and 5 languages is not just inefficient — it's a direct risk to your business margins. Each supplier sends price l
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Mar 25 · 2 min read · At a glance: 35+ e-commerce MCP servers across platform-native commerce, payments, store management, marketplaces, and emerging protocols. Shopify leads with native MCP on every store — no setup required. Stripe dominates payments with 25 tools. Goog...
Join discussionFeb 28 · 9 min read · Why Most Product Customizer Apps Are Too Complex Last month, I sat down with 31 Shopify merchants who sell personalized products — jewelry, apparel, gifts, home goods. I asked them one question: what's the hardest part about running a product customi...
Join discussionFeb 17 · 3 min read · As a Shopify developer, the most common "crossroads" question I get from growing brands is: "Should we go headless?" With the rise of Hydrogen/Oxygen and frameworks like Next.js, the allure of total creative freedom is stronger than ever. However, "H...
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Feb 13 · 4 min read · 1. The Recommended Method: Shopify's Custom Pixels + Web Pixels API Shopify has moved away from direct theme code injection for tracking. The Customer Events system (via Web Pixels API) is now the standard approach. Why this matters: Shopify's check...
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