Super happy for you, Chris! Brilliant move. I hope the next chapter is as amazing as the first couple decades. Enjoy the sailing!

Chris Chapman Personas would be a fine addition to the tagged collection, for sure. Too much emphasis placed on the fake bios and never (or rarely) enough research to really make them good decision-support tools. Behavioral archetypes are pretty useful even though they look/feel a bit like personas. I look forward to whatever comes next - thanks!

Excellent articles - thank you! I love the "Pseudoscience UX Methods" tag you have here, making me think you have more articles planned. NPS next? :)