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Discussion on "Critical Assessment of the Kano Model, Part 2" | Hashnode

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Chris Chapman

R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.

Sep 29, 2023

Critical Assessment of the Kano Model, Part 2

This continues an explanation of why the Kano Model is an unjustified way to prioritize product features. In Part 1, I described how the Kano Model is based on poor survey items and its theory is dubious in product areas that have continual innovatio...

quantuxblog.com8 min read

#quantux #kano #uxresearch #marketing-research

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Matt Conway

I make simple contraptions.

Oct 4, 2023

Excellent articles - thank you! I love the "Pseudoscience UX Methods" tag you have here, making me think you have more articles planned.

NPS next? :)

Thanks, Matt! Maybe NPS or maybe personas :)

Although perhaps first a reflection on why I am very reluctant to be critical of methods ... and why I don't recommend it to folks new to the field. Everyone works again with everyone in UX!

Chris Chapman

R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.

Oct 4, 2023

Matt Conway

I make simple contraptions.

Oct 4, 2023

Chris Chapman Personas would be a fine addition to the tagged collection, for sure. Too much emphasis placed on the fake bios and never (or rarely) enough research to really make them good decision-support tools.

Behavioral archetypes are pretty useful even though they look/feel a bit like personas.

I look forward to whatever comes next - thanks!