Chris Chapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
This continues an explanation of why the Kano Model is an unjustified way to prioritize product features. In Part 1, I described how the Kano Model is based on poor survey items and its theory is dubious in product areas that have continual innovatio...
quantuxblog.com8 min read
Chris Chapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
Matt Conway
I make simple contraptions.
Excellent articles - thank you! I love the "Pseudoscience UX Methods" tag you have here, making me think you have more articles planned.
NPS next? :)