Although perhaps first a reflection on why I am very reluctant to be critical of methods ... and why I don't recommend it to folks new to the field. Everyone works again with everyone in UX!
Chris Chapman
Personas would be a fine addition to the tagged collection, for sure. Too much emphasis placed on the fake bios and never (or rarely) enough research to really make them good decision-support tools.
Behavioral archetypes are pretty useful even though they look/feel a bit like personas.