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Critical Assessment of the Kano Model, Part 2

Sep 29, 2023 · 8 min read · This continues an explanation of why the Kano Model is an unjustified way to prioritize product features. In Part 1, I described how the Kano Model is based on poor survey items and its theory is dubious in product areas that have continual innovatio...

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Critical Assessment of the Kano Model, Part 1

Sep 22, 2023 · 6 min read · In Part 1 of two posts, I tackle a controversial topic: problems with the Kano Model. (+credit to my colleague Mario Callegaro, who partnered on the research and analysis. These posts are my summary of the work with Mario.) As always, if you disagree...

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Critical Assessment of the Kano Model, Part 2

Critical Assessment of the Kano Model, Part 1