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Sep 22, 2023Chris Chapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
Critical Assessment of the Kano Model, Part 1
In Part 1 of two posts, I tackle a controversial topic: problems with the Kano Model. (+credit to my colleague Mario Callegaro, who partnered on the research and analysis. These posts are my summary of the work with Mario.) As always, if you disagree...
quantuxblog.com6 min read
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