dx.tipsDevRel like a High SchoolerIt was a pleasure to rejoin Jack Bridger for a third time on Scaling Devtools, where I usually try to cram as much devrel metathoughts per minute as I can. Nominally the pod was about how DevRel is So Back, but informally I’ve been sharing a bunch of...Dec 7, 2025·4 min read
dx.tipsDevRel is -Unbelievably- BackThere’s no easy way to put this: one year on from my ZIRP DevRel article, it appears that reports of DevRel’s death have been greatly exaggerated. Philip van der Merwe got in touch to give me an update on my own DevRel Death chart and… oh my… Search...Oct 13, 2025·3 min read
dx.tipsWhy you can't just hire creators "who can understand and explain technology in a compelling way"Devrel twitter has been very excited about one of our own going viral for a simple observation: In many ways, you have to marvel at how this should be framed up in the Hall of Fame as the perfect professional industry tweet: It is short, fortune co...Sep 15, 2025·4 min read
dx.tipsThe Master Builder is the most valuable type of DevRel right nowDespite this blog not being all that active, everybody still comes inbound to ask me about hiring devrel, and usually I send them my writing on First DevRel Hiring and ask them to think about how they will be Measuring DevRel. This year though a lot ...Jul 29, 2025·4 min read
dx.tipsHow Supabase Made PostgreSQL Cool AgainIntro: Hey Thor! What are the most common/major misconceptions about Supabase? One of the biggest misconceptions is that Supabase is "just a Firebase alternative." While that framing helped early on to convey quickly what Supabase is, it doesn't full...Mar 11, 2025·8 min read