Convergent and Discriminant Validity
I've seen several examples lately where there was almost no thought given to the validity of methods in research projects. This post looks at the question from a non-technical perspective. A common pattern for research results in industry is, "We did...
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R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
President, Quant UX Association. Previously: Principal UX Researcher @ Google; Amazon Lab 126; Microsoft. Author of "Quantitative User Experience Research" and "[R | Python] for Marketing Research and Analytics".
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