Chris Chapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
[Do you already know what MaxDiff is, and can you find your way around in R? You could skip to the end and find a big code block with everything you need.] MaxDiff is the combination of a survey method and statistical estimation process to determine ...
quantuxblog.com20 min read
Chris Chapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
Amelia
Hi Chris, this is great! Would love to see a post on doing an anchored MaxDiff in either R or Excel. I've used it to help address the issue of relative importance in a regular MaxDiff :)