Chris Chapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
A popular — and yet in my opinion not popular enough — method to investigate pricing is the Van Westendorp Price Sensitivity Meter (I'll call it "VW PSM"). The VW PSM is a fast and simple way to investigate perceptions of pricing. I'll show how it wo...
quantuxblog.com12 min read
Chris Chapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
LA
Hi Chris, thank you so much for this article. It's been really helpful. What would you recommend as a next step if the pricing curves don't intersect at all and you're not able to send out more survey questions to the audience? How do you interpret the information and can you supplement it with another tool?